Items listed below are required to be completed before taking over the pop-up space.
- Completed Square Peg Vision
- Pop-up License
- Liability Insurance - Insurance may incur fees between $200-$500 per month.
- Signed Sq. Peg Terms and Conditions
- Pay Fees
Square Peg
Showcase your business in the heart of Downtown Kitchener
We are rethinking retail with a high-visibility space designed to showcase established makers, independent retailers, and emerging entrepreneurs ready to connect with customers in a real storefront. The space is energetic, inviting, and community-driven, built to amplify your brand, spark meaningful connections, and help you grow through hands-on retail experience.
Square Peg, located at 220 King St W., beside Kitchener City Hall (see Google Maps), is a retail initiative championed by the City of Kitchener Downtown Development Team, focusing on the continued advancement of the downtown retail business landscape.
This 1282-square-foot flex space offers entrepreneurs a one-month-long opportunity to test concepts in a retail environment without committing to a permanent brick and mortar space.
Pop-ups run at least five days a week, all year long bringing unique shopping experiences to DTK. Shop or become a retailer today!
Now Open: Marissa's Jewelry
Discover Marissa’s Jewelry, a collection of thoughtfully handcrafted pieces where creativity, connection, and meaning come together. Inspired by family and the joy of creating, each design reflects a passion for artistry and the beauty found in everyday moments.
What began as a personal creative outlet has grown into something more, a space where inspiration is shared, stories are told through design, and each piece carries a sense of care and intention. Created with love and attention to detail, these pieces are made to be worn, gifted, and treasured.
As Marissa’s Jewelry continues to grow, the focus remains on building meaningful connections through community, creativity, and purpose. Every piece is a reminder that with dedication, imagination, and heart, something truly special can be created.
Coming Soon
July - Pink Powder Puff
Become a retailer
Outlined below is some important information that will guide you through the process of joining our retail network. Use this checklist to ensure you've completed all necessary steps to become a Sq. Peg retailer. The DTK team will support you every step of the way, offering guidance and assistance to ensure a smooth onboarding process.
Ready to bring your vision to life at Square Peg?
Items listed below are minimum requirements while acting as tenants of Sq. Peg.
- One month commitment.
- Minimum operation of five days per week, with minimum six hours open per day.
- Retailers are responsible for providing staff, maintaining the space, and merchandising goods.
- Comply with all Terms & conditions outlined in permits.
1. Where can shoppers park?
Customers of Sq. Peg has several parking options in DTK.
FREE Parking
- There are more than 300 free two-hour on-street parking spaces in downtown Kitchener.
- Free 15-minute parking pickup locations on King Street
- Free parking after 5 p.m. and all day Saturday and Sunday in municipal surface parking lots
For more information visit, Parking - City of Kitchener
2. Does Square Peg have Wi-Fi?
Yes! Wi-fi access will be granted upon move-in.
3. What fees are there for using the space?
- Daily rental rates are $17.56 per day or $500+HST per month. Payment is due before move-in. Credit and debit are accepted, and fees can be paid in person or online.
- Pop-up Licenses have a fee of $138.00. Application and fee payment are processed online.
4. Can I sell food?
Yes, the sale of pre-packaged food is permissible if goods are produced in a Public Health inspected kitchen, but cooking or preparing food on-site is strictly prohibited.
5. Can I sell or serve alcohol?
Alcohol is permitted only with the appropriate licensing. If your opening ceremony or event involves alcohol, you must secure the necessary permits prior to the event. For more information, contact licencing@kitchener.ca.
6. Can I host events?
Yes, events are permissible, so long at the required permits are obtained, terms and conditions are adhered to, and the capacity of the pop-up shop (30 ppl) is respected.