Square Peg

Welcome to Square Peg, a dynamic, retail pop-up space showcasing active and emerging retail talent by radiating vibrancy, cultivating connections, and encouraging a sense of belonging! We are rethinking retail and turning an asset into an opportunity.

Square Peg, located at 220 King St W., adjacent to Kitchener City Hall, in the heart of Downtown Kitchener, is a retail initiative championed by the City of Kitchener Downtown Development Team, focusing on the continued advancement of the downtown retail business landscape.

This 1282-square-foot flex space offers entrepreneurs a one-month-long opportunity to test concepts in a retail environment without committing to a permanent brick and mortar space.

Pop-ups run five days a week, all year long bringing unique shopping experiences to DTK. Shop or become a retailer today!

Happening Now

January - Paper Gardens

Pop up gallery experience by Nicole Beno

Opening day - Friday, January 10

Hours:

Saturday: 11 am - 4 pm
Sunday: 11 am - 3 pm
Wednesday: 3 pm - 7 pm
Thursday: 3 pm - 7 pm
Friday: 3 pm - 7 pm
(Monday & Tuesday: closed)

Find more information at Nicole Beno and on Instagram at January In Bloom.

February - Zo & Zazi Vintage

Vintage and pre-loved Clothing

Hours:

Closed Sunday and Monday

Tuesday: 10 AM - 6 PM

Wednesday: 10 AM - 6 PM

Thursday: 10 AM - 6 PM

Friday: 10 AM - 6 PM

Saturday: 10 AM - 4 PM

March - Valkyrie Custom Wear

Valkyrie Collection is a clothing brand owned and designed by Megan Murray. It is fashion inspired by history and fantasy, providing everyday wear for the whimsical. Everything from tops, skirts and jackets to pinafores, capes, and dresses.

Shop Hours coming soon.

Some past vendors

Shuv It Skate Shop

A person perfects a dsiplay of vintage t-shirts

Vintage Pop-Up Shop

Kalihwíy̲o̲ Market

Midnight Raven

Become a Retailer

Outlined below is some important information that will guide you through the process of joining our retail network. Use this checklist to ensure you've completed all necessary steps to become a Sq. Peg retailer. The DTK team will support you every step of the way, offering guidance and assistance to ensure a smooth onboarding process.

Ready to bring your vision to life at Square Peg?

View the 2025-2026 Sq. Peg User Guide

Checklist

Items listed below are required to be completed before taking over the pop-up space.

Completed Square Peg Vision
Pop-up License
Liability Insurance - Insurance may incur fees between $200-$500 per month.
Signed Sq. Peg Terms and Conditions
Pay Fees

Operational Requirements

Items listed below are minimum requirements while acting as tenants of Sq. Peg.

One month commitment.
Minimum operation is five days per week, with minimum six hours open per day.
Retailers are responsible for providing staff, maintaining the space, and merchandising goods.
Comply with all Terms & conditions outlined in permits.

FAQs

1. Where can shoppers park?

Customers of Sq. Peg has several parking options in DTK.

FREE Parking

There are more than 300 free two-hour on-street parking spaces in downtown Kitchener.
Free 15-minute parking pickup locations on King Street
Free parking after 5 p.m. and all day Saturday and Sunday in municipal surface parking lots

Surface Parking Lots in Downtown Kitchener

$2.40/hour Monday to Friday (2-hour max). Free after 5 p.m., and all day Saturday and Sunday!

Parking Garages in Downtown Kitchener

$3.30 for 2 hours or less. $1.75 per 1/2 hour after that, Monday to Saturday. Free all day Sunday!

For more information visit, Parking - City of Kitchener

2. Does Square Peg have Wi-Fi?

Yes! Wi-fi access will be granted upon move-in.

3. What fees are there for using the space?

Daily rental rates are $17.56 per day or $500+HST per month. Payment is due before move-in. Credit and debit are accepted, and fees can be paid in person or online.
Pop-up Licenses have a fee of $138.00. Application and fee payment are processed online.

4. Can I sell food?

Yes, the sale of pre-packaged food is permissible if goods are produced in a Public Health inspected kitchen, but cooking or preparing food on-site is strictly prohibited.

5. Can I sell or serve alcohol?

Alcohol is permitted only with the appropriate licensing. If your opening ceremony or event involves alcohol, you must secure the necessary permits prior to the event. For more information, contact licencing@kitchener.ca.